“Established in 1873” has gravitas. It conveys longevity and experience. But when executives at Brown Harris Stevens sat down with designers from Pentagram last year, they decided it wasn’t enough. In a bid to show its embrace of a changing and increasingly tech-driven market, BHS debuted a new tagline — “Bold, honest, smart” — on Tuesday, becoming the latest brokerage to debut a new look over the past year. On Monday, Halstead Property, which like BHS […]
source https://therealdeal.com/2018/04/19/nycs-resi-firms-are-spending-millions-to-look-young-and-sexy-will-re-branding-work/
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