Sunday 29 April 2018

Goldman Sachs inks marketing deal with former “Bachelorette” for consumer loan business

Starring on the ABC show is not just about love–it can also win you a job, as former “Bachelorette” JoJo Fletcher just proved. Goldman Sachs is trying to cash in on Fletcher’s reality TV cachet to sell loans for its consumer-lending arm, Marcus, according to Business Insider. Marcus and Fletcher have partnered on a series of promotional appearances to discuss the loans in front of the bank’s target audience — consumers in “middle America.” Fletcher […]



source https://therealdeal.com/2018/04/29/goldman-sachs-inks-marketing-deal-with-former-bachelorette-for-consumer-loan-business/

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