From the spring issue: Eight years ago, Mid-city-based Century 21 broker Ron Escobar was spending $20,000 a month marketing properties on Zillow. Now, he is spending almost nothing. “It used to be a good source for me, but lately the cost per lead skyrocketed,” Escobar said, adding that leads that used to cost $20 now cost $60. “At one point in time, Zillow sold to team leaders. Now they’re diluting it by selling to many agents.” […]
source https://therealdeal.com/la/issues_articles/zillow-grade-fever/#new_tab
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