Simon Property Group is going virtual. The nation’s largest mall operator is partnering with ShopShops, a livestream shopping app, according to the app’s founder and CEO, Liyia Wu. “With experience and a lot of hours put into this business, we’re able to persuade more brands, more major retailers to be able to collaborate or work with ShopShops,” Wu said during a World Retail Forum webinar Tuesday. “We’re working with Simon’s malls,” she noted. Once a
source https://therealdeal.com/2020/09/03/simon-property-group-livestreams-merchandise-in-new-partnership/
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