Chicago-based @properties hatches plan to be “fastest-growing” resi brand

In 2018, Chicago’s @properties defended its home turf from national competitors with a massive billboard cautioning locals not to “ask for directions from a tourist.” But now the firm itself has found the allure of national growth hard to resist. The residential brokerage is plotting its own expansion by franchising its brand, the company said Tuesday. “Our goal is to become the fastest-growing brand in the country,” said co-CEO Thad Wong. “We won’t bite off

source https://therealdeal.com/2020/09/29/chicago-based-properties-hatches-plan-to-be-fastest-growing-resi-brand/