At the risk of alienating agents, Zillow is also banking on them to reach an elusive goal: profitability for iBuying. Starting in 2021, Zillow said it will use salaried agents to purchase homes through Zillow Offers instead of relying on local brokers to represent it in those deals. To start, the agents will work with homeowners in Atlanta, Phoenix and Tucson, Arizona, who want to sell their homes to Zillow. “Many customers found the handoffs
source https://therealdeal.com/2020/09/24/drawing-agent-ire-zillow-bets-on-brokerage-to-deliver-profits/
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