Why Zillow bet on brokerage for profits For years, Zillow said it wouldn’t become a brokerage. But in a sharp reversal, the Seattle-based listing goliath said it will employ salaried agents to boost its iBuying business. The move drew immediate backlash from brokers, who didn’t quite buy that Zillow just wants to streamline the process of buying and selling homes. In fact, Zillow has a sharp eye on profits for iBuying, and hiring agents will
source https://therealdeal.com/2020/09/28/future-city-behind-zillows-brokerage-play-commons-50m-for-co-living/
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