In a blow to reverse-mortgage lenders and perhaps other real estate players, Google is introducing new restrictions for targeted ads next month. Starting Oct. 19, Google will restrict ads targeting customers on the basis of “gender, age, parental status, marital status, or ZIP code,” the tech giant told advertisers, as reported by Reverse Mortgage Daily. The new policy will have an impact on housing, employment and credit companies. Some lenders say the anti-bias policy will
source https://therealdeal.com/2020/09/04/reverse-mortgage-lenders-can-no-longer-target-seniors-via-google/
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