Advertisers will spend $1.6 billion on Instagram influence posts this year, up from $1 billion in 2017. But whether influencers can effectively sell real estate is still up for debate. Developers and brokers are experimenting with influencer partnerships, Instagram backdrops and Snapchat-friendly house tours, the New York Times reported. Two Trees Management, for example, hired actress/writer Tavi Gevinson to promote the company’s 379-unit rental at 300 Ashland in Brooklyn. Gevinson is in the second year […]
source https://therealdeal.com/2018/03/19/advertisers-are-spending-more-on-social-media-influencers-but-will-they-sell-real-estate/
No comments:
Post a Comment