Sotheby’s wants to replace home staging with augmented reality app

The elaborate staging of an apartment is a staple of the brokerage business. Now Sotheby’s International Realty is hoping to replace actual furniture with a smartphone app. The augmented-reality app, dubbed “Curate by Sotheby’s International Realty,” allows users to look at an empty apartment through their phone’s camera and throw in different virtual furniture sets on the screen. “There’s a cost to physical staging,” says John Passerini, who handles interactive marketing at Sotheby’s International Realty, […]

source https://therealdeal.com/2018/03/28/sothebys-wants-to-replace-home-staging-with-augmented-reality-app/