Either Ryan Serhant wore Michael Stern down with an unsolicited library and won the gig to market 9 Dekalb Avenue — or he just made it sound like he did in his new book. In “Sell It Like Serhant,” the broker recalls wooing the developer of “Brooklyn’s first super-tall skyscraper” — a superlative repeatedly used to describe JDS Development’s 9 DeKalb — by persistently sending reminders of his existence. This initially took the form of […]
source https://therealdeal.com/2018/09/17/ryan-serhant-maybe-won-9-dekalb-assignment-with-lots-of-books/
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