In a world where movie trailers can still lure film goers into theaters, residential brokerage Compass wants to deploy that kind of sneak-peak marketing to sell homes. The New York brokerage has launched a feature that allows its agents to post their listings to Compass’ website days before sharing them with local multiple-listing systems and portals like Zillow, StreetEasy and Realtor.com. “Compass Coming Soon,” as it is called, launched last week nationwide except in New […]
source https://therealdeal.com/2018/09/17/compass-deploys-sneak-peak-marketing-cue-the-raised-eyebrows/
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