FAO Schwarz is set to reopen a flagship store at the Rockefeller Center in November. And it’s betting a truly unique experience will generate enough buzz to put the brand back on the map. The company will move into a 20,000-square-foot space in an area where rents are as high as $3,200 a square foot — one of the most expensive lots in New York City, according to the Wall Street Journal. The re-emergence of […]
source https://therealdeal.com/2018/08/29/to-experiential-retail-and-beyond-inside-fao-schwarzs-new-digs-at-rockefeller-center/
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