Wednesday 29 August 2018

Murdoch’s Move Inc. buys lead generation startup for $210M

Rupert Murdoch’s News Corp. is adding to its real estate arsenal. The media giant said Wednesday that subsidiary Move Inc. — which operates the listing portal Realtor.com — entered into an agreement to buy lead generation startup Opcity for $210 million. The deal will expand on Realtor’s ability to generate leads for agents, the company said. Inman first reported news of the deal. Austin-based Opcity uses an algorithm to instantly pair agents and mortgage brokers […]



source https://therealdeal.com/2018/08/29/murdochs-move-inc-buys-lead-generation-startup-for-210m/

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