It was just a few months ago that Zillow was being asked every five minutes to place an offer on someone’s home. Demand was such that the listings giant — which historically made money off agent advertising — jumped headfirst into instant homebuying in 2018 and shifted its entire business model a year later. To ignore the burgeoning opportunity that iBuying represented would be an “existential threat” to the business, Zillow’s CEO, Rich Barton, said
source https://therealdeal.com/2020/04/24/is-it-over-for-ibuying-pandemic-causes-major-players-to-hit-pause/
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