Retail trade group: We can prove brands need brick-and-mortar

Direct-to-consumer brands represent a ray of sunshine for New York City’s soft retail market as many begin looking for their first physical stores. And the real estate industry is greeting them with open arms, issuing research this week showing that direct-to-consumer brands see online traffic rise by 37 percent after opening a physical store. Tom McGee, CEO of the International Council of Shopping Centers, which produced the report, called it proof of “a synergistic relationship”

source https://therealdeal.com/2019/12/16/retail-trade-group-we-can-prove-brands-need-brick-and-mortar/