As residential prices skyrocketed over the past decade, brokerages took off the gloves to win new business. And in New York, heightened competition paved the way for consolidation. Many of the city’s independent firms like Stribling & Associates, Mercedes/Berk and Aptsandlofts were sold off or they merged with bigger players. Meanwhile, new entrants like Keller Williams and Compass — the SoftBank-backed firm with 12,000 agents nationwide — upended the status quo. Such upheaval has resulted
source https://therealdeal.com/2019/12/31/andrew-heiberger-on-the-future-role-of-a-resi-brokerage/
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