A budget fitness chain swole from private equity bucks plans to take on Equinox. EōS Fitness is looking to open 15 to 20 gym locations in Manhattan for a new luxury fitness line to compete with its ritzy rival — but with memberships costing about half as much. “Their luxury concept in Manhattan will be [about] $100 per month, but still offering the same full services that most luxury gyms offer in Manhattan,” said Greg
source https://therealdeal.com/2019/12/18/fitness-chain-plans-to-kick-sand-in-equinoxs-face/
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