Aurora Capital Associates has an idea to drive more shoppers to the Meatpacking District — literally. And there’s a twist. The real estate investment firm is exploring how the district could reimburse shoppers’ rideshare if they spend a certain amount of money. It’s a modern version of the old practice of reimbursing parking-garage fees based on mall receipts, with a new element: data-sharing. The neighborhood’s Business Improvement District, property owners and perhaps a corporate sponsor
source https://therealdeal.com/2019/12/11/aurora-capital-pitches-free-rides-for-meatpacking-shoppers/
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