TSX Broadway is destined to become the largest billboard the world may have ever seen. The mixed-use project developed by L&L Holding Company, Fortress Investment Group and Maefield Development also contains a landmarked theater and, once completed in 2023, will have a permanent stage facing out to Times Square, along with a 669-key hotel and 75,000 square feet of retail. Text by Erin Hudson
source https://therealdeal.com/2019/05/09/watch-how-to-build-a-multi-billion-dollar-billboard-according-to-tsx-broadway/
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