Pop-up stores are becoming an increasingly viable option for mall owners

Malls are no longer saying no to pop-up shops. Macerich, a publicly-traded mall landlord that owns more than 50 shopping centers, is now offering leases for 180 days, according to Bloomberg. The company launched a leasing program called BrandBox last month that lets online retailers set up temporary pop-up stores in an attempt to revive a sector hit hard by bankruptcies at former anchor tenants like Sears and Toys “R” Us. Amazon now has pop-up […]

source https://therealdeal.com/2018/12/21/pop-up-stores-are-becoming-an-increasingly-viable-option-for-mall-owners/