JPMorgan Chase’s new customized Pinterest boards are meant to simulate a dream renovation, with only the smallest dose of reality. The boards, generated by filling out a brief quiz, are stocked full of fantastical photos of luxury residences alongside DIY home-building advice and a smorgasbord of Chase financing options to pay for it all. The marketing initiative is the result of a partnership between Chase Home Lending, Pinterest and the bank’s ongoing celebrity spokesmen, home […]
source https://therealdeal.com/2018/11/25/why-chase-is-turning-to-pinterest-to-take-on-the-most-competitive-market-of-the-last-two-decades/
No comments:
Post a Comment