The brand dilemma: What Ryan Serhant’s new venture says about the future of brokerage

Only one of New York City’s top agents has half of a firm’s listings: Nest Seekers International’s Ryan Serhant. No one else is even close. The celebrity broker’s team has $583.9 million of Nest Seekers’ $1.16 billion in exclusive listings in the city, according to an analysis of OLR data by The Real Deal. John Burger, with 14 percent of Brown Harris Stevens’ book, is a distant second. The state of affairs has been a

source https://therealdeal.com/2020/10/21/the-brand-dilemma-what-ryan-serhants-new-venture-says-about-the-future-of-brokerage/