Ryan Serhant’s decision to launch his own brokerage last month reignited a popular debate in the residential real estate industry: What’s the best way to harness an agent’s star power? Though Serhant’s breakaway embodies what brokerage leaders fear when a superstar agent and lead-generation machine needs the firm less than it needs him, it is the exception rather than rule. Most celebrity agents reject the idea of founding their own firm and dealing with the
source https://therealdeal.com/2020/10/21/inside-ryan-serhants-new-brokerage/
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