In “Billion Dollar Loser,” WeWork’s “epic rise” and Adam Neumann’s quiet enablers

Real estate executives had their doubts about WeWork, but many weren’t willing to risk missing out on its success. They and others who kept their criticism to themselves helped enable and then felled the co-working giant once it became clear that its crash would be just as extraordinary as its ascent. “They couldn’t explain WeWork’s valuation, but they were fearful that Adam [Neumann] might achieve his ambitions — nothing had stopped him thus far —

source https://therealdeal.com/2020/10/21/in-billion-dollar-loser-weworks-epic-rise-and-adam-neumanns-quiet-enablers/