When Richard Hodos and his team heard about The Wizarding World of Harry Potter eyeing New York city, they immediately started brainstorming. Times Square would be ideal, they thought. Or maybe another high-density, high-rent spot. Turns out Warner Bros. wanted something different. Meetings with the company revealed it had a smaller budget than expected and was looking for something to fit the gritty and medieval aesthetic of Harry Potter. The conversations led to a lease
source https://therealdeal.com/2020/08/06/cbre-teams-wizardry-scores-rebnys-most-ingenious-retail-deal-award/
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