Lead gen 2.0: RE/MAX app will go through agent contact lists to predict sellers

RE/MAX Holdings is taking its latest lead generation play to the robots. The company will launch a machine-learning app exclusive to its agents on Monday that uses machine-learning to comb through agents’ pre-existing contact lists and predict who is most likely to sell their home — and tells agents when they should reach out. RE/MAX announced the app on its fourth quarter earnings call Friday. “Agents are losing patience on just ‘buying leads,’” said RE/MAX

source https://therealdeal.com/2020/02/21/lead-gen-2-0-re-max-app-will-go-through-agent-contact-lists-to-predict-sellers/