Since returning in February to lead the company he founded 14 years ago, Rich Barton is muscling Zillow into the crowded instant-homebuying market, setting the listings giant on the course for a major overhaul. The iBuying craze offers sellers a chance to quickly offload their property to Zillow, giving sellers fast access to cash to buy other homes. It’s a business with extremely thin margins, and requires the company to set aside massive amounts of
source https://therealdeal.com/2019/10/08/not-betting-on-ibuying-would-be-an-existential-threat-zillow-ceo/
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