Zillow’s push into instant homebuying has led to both soaring revenues and losses for the listing giant, and CEO Rich Barton wants to set the record straight on how it makes money from the iBuying craze. At the firm’s Unlock event on Monday, Barton insisted that the iBuying service it launched last year, Zillow Offers, is fundamentally different from a house-flipping business. “We’re not flipping this property,” Barton told Inman at the event. “We’re not
source https://therealdeal.com/2019/10/29/dont-call-it-flipping-zillow-insists-its-ibuying-is-different/
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