Add these ideas to the pile of ambitious and strange projects WeWork’s executives have pursued: an ad-campaign directed by Martin Scorsese and an NBC television show produced by actor-cum-tech bro Ashton Kutcher. The office space startup, whose parent firm The We Company is valued at $47 billion and expected to launch an initial public offering as soon as next month, has over-and-over again attempted to reframe its image as more than just a real estate […]
source https://therealdeal.com/2019/08/07/weworks-latest-pursuits-martin-scorsese-an-nbc-show-and-amazon-comparisons/
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