For years now, experiential retail has been trumpeted as the future. A new trend is taking that idea to a new level. What better way to revive a struggling shopping mall or hotel than by bringing in a bunch of adults to play — and watch others play — hours and hours of video games? Apparently, Super Smash Bros. competitions are the way of the future. Retail landlords are looking to esports (eSports or e-sports) […]
source https://therealdeal.com/2019/07/31/the-daily-dirt-can-esports-save-retail/
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