Brokers across the country are deeply concerned by Realtor.com’s latest lead generation move, after learning that the company plans to replace its own lead generation service with Opcity’s concierge-based model. Rupert Murdoch’s News Corp., which owns Realtor.com’s parent company Move Inc., acquired Opcity last August for $210 million. While Realtor.com’s lead generation model involves agents vetting and converting their own leads, Opcity verifies the lead first and then collects a referral fee from the agent. […]
source https://therealdeal.com/2019/03/26/realtor-com-sparks-panic-among-brokers-with-move-towards-phone-vetted-lead-gen/
No comments:
Post a Comment