In what is thought to be the first deal of its kind, Best Western has acquired European indie hotel chain, WorldHotels. The global hotel industry has been going through big changes in recent years, as online booking and homesharing cracked open new opportunities for independent hotels. In response, large hotel chains have launched dozens of “soft brands”, semi-independent collections of hotels that can offer differentiated experiences to travelers. This week, Best Western upped the ante […]
source https://therealdeal.com/2019/02/23/what-the-trade-of-this-luxury-hotel-brand-means-for-the-hospitality-industry/
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