Monday 25 February 2019

Developers and brokers are going to greater lengths to blur neighborhood lines for bigger returns

Developer Bruce Brickman started slashing prices at his luxury condo tower at 1280 Fifth Avenue a year after it hit the market. But even then, sales at the Robert A.M. Stern-designed building were sluggish and only about 20 of its 114 units had been sold. CORE took over marketing the property from Brown Harris Stevens the following year. And instead of cutting prices even more, the brokerage opted for a name change. The building was […]



source https://therealdeal.com/issues_articles/blurring-the-boundaries/#new_tab

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