For more than three years, Aby Rosen has been trying to sell his new vision of Midtown. Price tags as steep as $5,000 a square foot will grant you access to his modernist condominium building on a block he’s been working to rebrand. But even with hefty discounts and Rosen’s famed art collection, 100 East 53rd Street has been a hard sell. “There was a time when things were slow,” said Compass’ Leonard Steinberg, who’s […]
source https://therealdeal.com/2019/01/28/see-it-to-believe-it-aby-rosens-100-east-53rd-is-banking-on-fresh-momentum/
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