Saturday 26 January 2019

‘Marilyn Monroe slept here’: The whys and hows of leveraging a celebrity connection to market listings

Like most homes in the Outpost Estates, the one at 2393 Castilian Drive has some elegant flourishes that could seduce even the most discerning buyers. The walled and gated four-bedroom house boasts architecture that conjures images of the Amalfi Coast, with a large terrace, a romantic tower room and a grotto-like pool that overlooks Runyon Canyon. But you won’t find its most distinctive feature listed anywhere in the blueprints: the home’s reported one-time occupants, Marilyn […]



source https://therealdeal.com/la/issues_articles/selling-celebrity-real-estate/#new_tab

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