On a Saturday in early October, 150 guests descended on a penthouse in Santa Monica. Stepping off the elevators, they were greeted by women in ’60s-inspired dresses and immediately ushered through a hallway lined with 1,100 yellow pinwheels. It was the first stop in a party dubbed “Endless Summer Insta-Penthouse” — a series of rooms designed to be highly Instagrammable. The party was a chance for guests to get an exclusive look at the 8,000-square-foot […]
source https://therealdeal.com/la/issues_articles/the-sell-of-the-party/#new_tab
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