Amid the backlash over StreetEasy’s Premier Agent last year, a band of New York agents doubled down on the controversial advertising program. But with changes afoot — the Zillow Group subsidiary will be screening buyers by telephone before handing leads off to agents — some loyalists are concerned not only that they’ll get fewer leads, but also that the cost per lead will skyrocket. After StreetEasy billed the change as a way to verify leads […]
source https://therealdeal.com/2018/09/05/streeteasy-says-its-improving-premier-agent-so-why-do-some-agents-fear-fewer-leads/
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