Wednesday 25 July 2018

To snag clients, resi brokers are going all in on #branding. But does it work?

As Kylian Mbappe, Lionel Messi and Neymar were slicing through defenses to bring glory to their respective nations, Alex Lavrenov was curating a list of bars where his clients in downtown Brooklyn could watch the beautiful game. He’s previously given away Yankees tickets, and when autumn comes around, he’ll offer Thanksgiving pie. None of that relates to real estate — but it’s part of how the Warburg broker is building his brand. As they seek […]



source https://therealdeal.com/2018/07/25/to-snag-clients-resi-brokers-are-going-all-in-on-branding-but-does-it-work/

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