Madison Avenue is known for high-end shops and advertising agencies, not pop-up retail. But as the saying goes, any port in a pandemic. The business improvement district for the famous corridor, which hosted a modest eight pop-ups last year, has now created a template for short-term licenses. “The idea behind doing this is to try to make this process as simple as possible, especially given the pandemic,” said Matthew Bauer, president of Madison Avenue BID.
source https://therealdeal.com/2020/11/06/pop-ups-offer-potential-lifeline-to-luxury-streets/
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