Will Lemonade’s IPO be sweet or sour?

To investors, Lemonade bills itself as the evolutionary successor to the old insurance guard. Instead of luring established customers with the “I switched-and-saved” value proposition, Lemonade hooks them when they’re young. The armies of apartment renters will eventually become homeowners, the thinking goes, and they’ll turn to Lemonade for pricier insurance policies. The insure-tech startup says this strategy can achieve 10x and even 100x gains in revenue. And by issuing policies in mere seconds through

source https://therealdeal.com/2020/06/29/will-lemonades-ipo-be-sweet-or-sour/