Guy Gal believes real estate has a quality control problem. In his view, most agents are simply “hucksters and charlatans.” “Nine out of every 10 agents shouldn’t be licensed, let alone actually doing transactions,” he said. That thinking prompted Gal to start Side in 2017, a San Francisco-based venture-backed brokerage that thinks of itself as the industry’s red velvet rope. The company’s motto? “Not all agents, just the best agents.” At first blush, Gal may
source https://therealdeal.com/2020/05/22/you-cant-sit-with-us-how-sides-elite-agent-model-could-upend-the-resi-brokerage-game/
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