Coldwell Banker’s Joyce Rey started managing an Instagram account with her staff four years ago and says it has helped her sell high-end listings. Douglas Elliman’s Ivan Estrada said he’s active on social media but uses the platforms to build his brand and create relationships. Estrada said he has never gotten a call from someone who saw a property on Instagram then wanted to buy it. As the traditional brokerage model undergoes seismic changes […]
source https://therealdeal.com/la/2019/06/24/social-media-means-you-dont-have-to-sell-yourself-but-las-resi-brokers-say-it-doesnt-always-mean-a-sale/#new_tab
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