What’s in a name? Berkshire Hathaway ramps up real estate expansion, brand recognition campaign

The Berkshire Hathaway name — once just the unseen parent company of Dairy Queen, Geico and several other consumer-facing companies  — is starting to get a lot of attention.    That’s largely because the Warren Buffet-led conglomerate is expanding its residential brokerage Berkshire Hathaway HomeServices, one of the first of the company’s subsidiaries to don the parent company’s name. HomeServices was the nation’s second-largest residential brokerage last year, and Buffet is intent on growing the […]

source https://therealdeal.com/2018/05/03/whats-in-a-name-berkshire-hathaway-real-estate-expansion-brand-recognition-campaign/